
How leaders build loyal teams, improve performance, and keep their best people without relying on perks that go stale by Monday.
Get the free Culture Build Kit today, then watch your inbox for our big launch day announcement on August 20.

By Julia Wiener, PhD — organizational culture expert & founder of JW Strategies
Celebrate launch week with the Kindle edition for just 99¢.
Perks get forgotten. Pizza gets eaten. Surface-level initiatives don’t build the kind of culture that drives performance and keeps great people.
This book gives you the practical framework for building a culture where people do their best work and choose to stay.
Start putting the ideas behind Pizza Parties Don’t Build Culture to work before the book launches.
Spot culture gaps and priorities.
See what drives people to stay.
Ask better questions before people leave.
Help new hires feel connected from day one.
You’ll get the resources and an occasional note from Dr. Julia. Unsubscribe at any time.
A practical, evidence-based framework to build cultures where people and performance thrive.
ALIGN your people around meaning, mission, and what matters.
Lead with clarity, consistency, trust, and adaptability.
Design systems and structures that scale with the business.
Create a culture where people choose to stay and perform.
This book is for leaders who know culture matters, but need a practical way to build it.
For leaders who need culture to scale with the business.
For teams that want more clarity, trust, and alignment.
For leaders tired of perks replacing real culture work.
For companies keeping great people through growth and change.
"This book is the practical guide most leaders never get. People talk about winning culture all the time, but very few master it. Not only can Dr. Julia talk about culture, she can also skillfully implement it too."
Two-time CEO and three-time COO, co-owner of a high-growth startup acquired by a Fortune 500 company, retired Special Operations Army Ranger and Army Aviator, and three-time Bronze Star recipient

Dr. Julia Wiener is an organizational culture consultant, executive coach, and founder of JW Strategies. She helps CEOs and leadership teams build cultures that can keep up with the business, because growth gets expensive when a team is held together with good intentions and pizza.
Her work combines research-backed insight with real-world operating experience across culture-first leadership, organizational design, and mergers and acquisitions.
Founder of JW Strategies
Keynote audiences include Toyota and Salesforce
Adjunct Professor of Organizational Psychology
Helped grow and sell a high-growth startup to a Fortune 500 buyer
Led a multicultural team in Afghanistan for Fluor Corporation